Hundreds of articles are written every single day offering financial advice and information, and almost all of them include thoughts and perspective from a financial professional.
As a financial advisor, you may be wondering, “Why Not Me?”
Being quoted in articles provides a clear differentiator in a crowded, competitive industry. It sets advisors apart from their peers, highlighting their expertise and commitment to staying informed on industry trends and developments.
There are a ton of other benefits as well, such as:
Establishing Thought Leadership
Quotations in articles allow financial advisors to showcase their depth of knowledge and insights. By sharing expertise on relevant topics, advisors position themselves as thought leaders in their field, attracting attention and respect from both industry peers and potential clients.
Building Trust with Clients
Clients seek advisors they can trust with their financial well-being. Being featured in national publications reinforces the advisor’s reliability and competence, fostering trust among existing clients and making a compelling case for potential clients to choose their services.
Effective Content Marketing
These inclusions can serve as valuable content marketing assets. Advisors can leverage these mentions across various channels, such as social media, newsletters, and their website, to consistently reinforce their expertise and maintain a strong online presence.
SEO Benefits and Online Presence
Quotations, especially those with good backlinks, contribute to search engine optimization improving the advisor’s online visibility. Appearing in reputable articles can result in higher search rankings, making it easier for potential clients to discover and engage with the advisor’s services.
How Do I get Started?
The million-dollar question, right? When you acknowledge the time constraints and lack of PR background most advisors have, it suddenly seems very difficult to enhance their media presence on their own.
The truth is, effectively engaging with the media requires a strategic and professional approach.
Financial advisors can pursue media opportunities through a self-driven approach, emphasizing persistent outreach to journalists, showcasing diverse perspectives to position themselves as thought leaders, and maintaining a continuous presence in journalists’ inboxes.
While these DIY strategies are effective, seeking professional assistance is recommended for optimal results. Our team at Oak & Stone uses our own proprietary solution to create media connections, as most PR firms do.
Please reach out if you have any questions.
