Did you know that we have a shorter attention span than a goldfish?

But that wasn’t always true – it’s a recently new phenomenon.

“Studies have shown that the average attention span of a human being is down from 12 seconds in the year 2000 to eight seconds in year 2013 to six seconds in year 2019. That is way less than the nine-second attention span of your average goldfish.”

Now what, does that have to do with your marketing?

It’s the key reason that short form video has emerged as the ultimate way to share authentic content. It’s the magic attention grabbing ingredient that allows your clients to not only hear your advice but see the smile on your face, understand your personality, and connect with your story.

Now, consider this: social media algorithms are constantly evolving, giving priority to video content. From reels to shorts to stories, it’s all about grabbing attention in those precious few seconds. Without snappy, attention-grabbing videos, your other marketing efforts might just fade into the background.

So, why is video marketing a game-changer for financial advisors?

  • Enhancing Personal Connections: Financial advice is personal, right? Video lets you showcase your expertise and passion in a way that builds trust and rapport. Seeing and hearing you makes all the difference.
  • Simplifying Complex Concepts: Financial advice can be daunting (also boring). But with videos, you can simplify those complex ideas, making them understandable and relatable for your clients.
  • Boosting Online Visibility: Want to stand out online? Video is your golden ticket. It’s shareable, it boosts your SEO, and it helps you reach a wider audience.
  • Driving Engagement and Conversions: Videos capture attention like nothing else. Use them to tell your story, share client successes, and nudge viewers towards action with compelling calls-to-action.

In a nutshell, if you’re not leveraging video marketing, you’re missing out, and might get left in the dust. It’s the secret sauce that can level up your marketing efforts, build your brand, and establish you as the go-to financial expert.

Have questions about short-form video marketing? Let us know in the comments or send us a question below.